Manchester City fans around the world now have a unique opportunity to own a piece of digital football history. In a groundbreaking collaboration, OKX, a leading global crypto exchange and Web3 technology platform, has partnered with Manchester City to unveil the "Unseen City Shirts" campaign—an innovative fusion of sports, art, and blockchain technology.
This new initiative introduces reimagined football jerseys as digital collectibles (NFTs) that fans can mint for free via the OKX app. The launch marks another milestone in the evolving relationship between sports entertainment and Web3 innovation, offering supporters immersive ways to engage with their favorite club beyond the pitch.
The First Drop: "The Roses and the Bees"
The debut collectible, titled "The Roses and the Bees," is now live on the OKX Web3 Marketplace. Designed by acclaimed artist Christian Jeffery, the digital jersey pays homage to Manchester’s rich cultural heritage. It features two iconic local symbols: the Lancashire Rose, representing the historic county, and the Manchester Worker Bee, a long-standing emblem of resilience and community spirit.
👉 Don’t miss your chance to mint this exclusive digital collectible—claim yours now before it's gone.
Players like Sergio Gómez, Erling Haaland, and Jérémy Doku were recently seen wearing physical versions of the re-designed jersey, highlighting the campaign’s integration into real-world club activities.
How to Mint Your Digital Jersey
From now until April 25, fans can visit the OKX app to mint their own "Unseen City Shirts" NFT at no cost. The process is simple:
- Open the OKX app
- Navigate to the Web3 Marketplace
- Locate the "Unseen City Shirts" launchpad
- Mint your digital collectible
Each minted NFT is randomly assigned one of three rarity levels:
- Classic (unlimited availability)
- Rare (only 20 available)
- Ultra Rare (just 5 in existence)
While all fans receive a digital keepsake, higher rarity levels unlock access to exclusive real-world rewards.
Prize Tiers Based on Rarity
- Ultra Rare: Winners receive an exclusive play-on-pitch experience at a Manchester City match, two general admission tickets, and a limited-edition physical jersey.
- Rare: Includes a stadium tour, hospitality ticket, and a limited-edition shirt.
- Classic: A digital collectible memento with no additional physical prize.
A second digital collectible design will be released on April 29, bringing more artistic interpretations and another wave of exciting prizes.
Merging Football Fandom with Web3 Innovation
As part of its ongoing commitment to enhancing fan engagement through cutting-edge technology, Manchester City continues to explore new frontiers in digital interaction. The "Unseen City Shirts" campaign exemplifies how sports clubs can leverage NFTs and the metaverse to deepen connections with their global audience.
Nuria Tarré, Chief Marketing & Fan Experience Officer at City Football Group, emphasized the club’s forward-thinking vision:
“We aim to be at the forefront of emerging technology to enhance fan experience. The metaverse and Web3 are key components of our innovation strategy. Collaborating with OKX allows us to deliver unique activations that resonate with modern fans.”
For OKX, this campaign reinforces its mission to make Web3 accessible and meaningful to everyday users—not just crypto enthusiasts.
Haider Rafique, OKX’s Chief Marketing Officer, shared:
“Since becoming an official partner in 2022, we’ve wanted to spark imagination among Manchester City’s global fanbase. This campaign lets us reimagine something familiar—a football jersey—through creativity, technology, and innovation.”
Why This Matters for Fans and Web3 Adoption
Digital collectibles like these represent more than just virtual memorabilia—they’re gateways into broader Web3 ecosystems. By offering free mints and tangible rewards, OKX lowers the entry barrier for newcomers while still delivering value to seasoned collectors.
Moreover, integrating well-known cultural symbols into NFT design helps ground blockchain technology in real-world relevance. For many fans, this may be their first positive, frictionless experience with NFTs—one that doesn’t involve speculation or high costs.
👉 Experience the future of fandom—join thousands of fans already exploring Web3 through sports.
A Growing Legacy of Innovation
OKX’s partnership with Manchester City has evolved significantly since its inception in March 2022. What began as a sponsorship has grown into a multi-layered collaboration focused on fan engagement and technological advancement.
Key milestones include:
- July 2022: Named Official Training Kit Partner
- June 2023: Upgraded to Official Sleeve Partner under a multi-year deal
- Launch of the OKX Collective metaverse experience
- Release of the episodic “My Fabric” campaign featuring club ambassadors Jack Grealish, Rúben Dias, Alex Greenwood, and Ederson
These initiatives collectively position both brands as pioneers in merging elite sports with next-generation digital experiences.
Frequently Asked Questions (FAQ)
Q: Is there a cost to mint the 'Unseen City Shirts' NFT?
A: No. The first digital collectible, "The Roses and the Bees," is completely free to mint during the promotional period.
Q: Where can I mint the NFT?
A: You can mint it exclusively through the OKX app, within the Web3 Marketplace section.
Q: Can I sell or trade my digital collectible after minting?
A: Yes. Once minted, the NFT resides in your wallet and can be traded or sold on supported marketplaces.
Q: Are these NFTs available worldwide?
A: Yes, though availability may vary based on regional regulations. Always check local compliance rules regarding digital assets.
Q: What happens if I win a prize?
A: Winners will be notified directly via email or in-app message with instructions on how to claim their reward.
Q: Will there be more drops after April 29?
A: While future plans haven't been confirmed, OKX and Manchester City have a history of ongoing collaborations—so more innovations are likely.
Final Thoughts: The Future of Sports Collectibles Is Here
The "Unseen City Shirts" campaign isn’t just about releasing another NFT—it’s about redefining how fans interact with their clubs. Through art, symbolism, and blockchain utility, OKX and Manchester City are setting a new standard for fan engagement in the digital age.
Whether you're a lifelong supporter of the Citizens or simply curious about Web3, this is your moment to step into a new era of sports fandom.
👉 Start your journey today—mint your digital jersey and see where Web3 takes you.
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