The fusion of sports, art, and blockchain technology continues to redefine fan engagement — and the latest milestone comes from the dynamic partnership between OKX and Manchester City FC. The two organizations have officially launched the second edition of the Unseen City Shirts digital collectible series, titled "Blue Moon", now available for fans to mint for free via the OKX app.
This release builds on the success of the first collectible, "The Roses and the Bees", and deepens the connection between football culture and Web3 innovation. Designed by acclaimed artist Charli Cohen, the "Blue Moon" NFT pays homage to one of the most iconic chants in football — a symbol of unity, passion, and identity for Manchester City supporters worldwide.
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What Is the 'Unseen City Shirts' Campaign?
The Unseen City Shirts is a limited series of two digital collectibles (NFTs) that reimagine Manchester City’s football jerseys through artistic expression and blockchain technology. These are not just digital artworks — they represent a new era of interactive fan ownership, where supporters can collect, own, and potentially win exclusive real-world rewards.
The second drop, "Blue Moon", draws direct inspiration from the club’s beloved anthem sung before every home game at Etihad Stadium. The design captures the lunar cycle in abstract form, symbolizing change, continuity, and hope — core themes resonant with both the fanbase and the broader ethos of innovation driving this collaboration.
OKX, as Manchester City’s Official Sleeve Partner, continues to pioneer immersive Web3 experiences that bridge global sports fandom with next-generation digital interaction.
Meet the Artist: Charli Cohen
Renowned multimedia artist Charli Cohen brings their visionary aesthetic to this collectible. Known for blending fashion, technology, and performance art, Cohen’s interpretation of the "Blue Moon" shirt infuses subtle nods to OKX’s brand identity — including color accents on the shoulders — while keeping the focus on fan culture and emotional resonance.
This artistic approach aligns perfectly with the goal of the campaign: to create meaningful digital artifacts that go beyond utility and tap into the emotional heartbeat of football.
How to Mint the 'Blue Moon' NFT
Fans can mint the "Blue Moon" digital collectible for free through the OKX Web3 Marketplace, accessible within the OKX app. The minting window is open until May 2, 2024, at 10:00 BST.
To participate:
- Open the OKX app.
- Navigate to the Web3 Marketplace.
- Find the Unseen City Shirts launchpad.
- Connect your wallet and confirm the mint.
No purchase is necessary — this is a gift to fans celebrating the synergy between sport, art, and decentralized technology.
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Rarity Tiers & Exclusive Prizes
Each minted NFT is randomly assigned one of three rarity levels, creating excitement and anticipation around potential rewards:
- Classic
- Rare
- Ultra-Rare
Depending on the rarity tier, holders may unlock exclusive physical and experiential prizes:
| Rarity Level | Hospitality Tickets | General Admission Tickets | Limited Edition Shirt | City Shirt NFT |
|---|---|---|---|---|
| Ultra-Rare | 2x Included | – | Yes | Yes |
| Rare | – | 2x Included | Yes | Yes |
| Classic | – | – | – | Yes |
Note: Total supply details are limited but not fully disclosed; Classic tier availability is capped.
Winners will be notified directly through the OKX platform. All participants retain ownership of their NFTs regardless of rarity.
A Growing Legacy: OKX x Manchester City
Since their initial partnership in March 2022, OKX and Manchester City have consistently pushed boundaries in fan engagement. From becoming the Official Training Kit Partner in 2022 to securing a multi-year deal as Official Sleeve Partner in 2023, OKX has embedded itself into the fabric of the club’s global outreach.
This collaboration extends beyond branding. Initiatives like the OKX Collective Metaverse and the episodic "my fabric" campaign — featuring star players such as Jack Grealish, Rúben Dias, Alex Greenwood, and Ederson — demonstrate a commitment to storytelling, creativity, and community building in Web3.
Why This Matters for Fans & Web3
Digital collectibles like Unseen City Shirts represent more than memorabilia — they’re gateways to deeper fan involvement. By combining blockchain authenticity with emotional symbolism, these NFTs offer:
- True digital ownership
- Access to exclusive experiences
- A sense of belonging in a global community
For many fans, owning a piece of club history — even in digital form — strengthens their connection to the team. And with OKX leading the charge, this model could set a benchmark for future sports-NFT collaborations.
Frequently Asked Questions (FAQ)
Q: Is there a cost to mint the 'Blue Moon' NFT?
A: No. The minting process is completely free during the designated period.
Q: When does the minting period end?
A: The window closes on May 2, 2024, at 10:00 BST.
Q: Can I mint more than one NFT?
A: Each user is limited to one mint per wallet address.
Q: How are winners of physical prizes selected?
A: Winners are chosen randomly based on the rarity tier assigned upon minting.
Q: Are these NFTs tradable after minting?
A: Yes. Once minted, users can hold, transfer, or trade their NFTs via compatible Web3 wallets.
Q: In which regions is this available?
A: Availability may vary by jurisdiction due to regulatory considerations. Please check local compliance rules.
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Final Thoughts
The launch of the "Blue Moon" digital collectible marks another bold step in merging elite sports with cutting-edge blockchain innovation. With OKX at the helm, Manchester City fans aren't just watching history — they're part of it.
As Web3 continues to evolve, campaigns like Unseen City Shirts prove that digital ownership can be emotionally powerful, culturally relevant, and accessible to millions around the world.
Whether you're a lifelong supporter or new to the world of NFTs, this is your chance to own a piece of an unseen future — today.