Our Mission: Delivering Reliable Financial Information
At the heart of eToro’s educational and financial content strategy lies a clear mission — to provide investors with accurate, unbiased, and trustworthy information. Every article, guide, and market analysis published by eToro undergoes rigorous evaluation by the Financial Review Board, ensuring compliance with the platform’s strict Editorial Policy. This commitment empowers users to make well-informed investment decisions in an increasingly complex financial landscape.
The board comprises seasoned professionals from diverse financial disciplines, including market analysis, tax compliance, crypto trading, investment education, and economic research. Their collective expertise ensures that all content meets high standards of accuracy, objectivity, and relevance.
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Meet the Experts Behind the Content
Mati Alon – Editor-in-Chief
Mati Alon is a self-taught financial expert and equity analyst, holding a diploma from Bar Ilan University. As Editor-in-Chief at eToro, he leads the strategic direction of financial content while maintaining a successful track record in value investing—achieving consistent double-digit returns. His leadership ensures that eToro’s content remains both insightful and actionable.
Yitzhak Zahavy – Director of Tax Compliance
With over ten years of experience in global tax regulation, Yitzhak Zahavy has played a pivotal role in shaping eToro’s international tax compliance frameworks. His deep understanding of regulatory environments ensures that financial content considers real-world legal implications for investors worldwide.
Shai Aronowitz – Crypto Systems Operators Team Leader
Specializing in multi-asset trading and risk management, Shai Aronowitz brings hands-on expertise in derivatives, foreign exchange (FX), and cryptocurrency markets. His operational background enables him to assess content for practical applicability and market realism.
Simon Peters – Crypto Market Analyst & UK Account Management Team Leader
Simon serves as both a market analyst and spokesperson for eToro, focusing on cryptocurrency trends. As a leader within the UK retention team, he combines customer insight with technical analysis to deliver accessible, forward-looking commentary on digital assets.
Sam North – Market Analyst & Host of Digest & Invest
With more than a decade of trading experience, Sam North has mentored aspiring traders and contributed to leading financial publications. He hosts Digest & Invest, a popular podcast that has amassed over 1.7 million views, breaking down complex market movements into digestible insights.
Kate Leaman – Financial Journalist & Market Analyst
An award-winning journalist with over 15 years in finance media, Kate excels at simplifying intricate topics like macroeconomic trends and investment strategies. Her ability to communicate clearly makes her a vital voice in eToro’s educational content development.
Peter Martin – Financial Derivatives Consultant
With over 25 years of experience dating back to London’s financial district in the late 1990s, Peter Martin offers deep institutional knowledge of derivatives markets. He continues to provide educational materials and expert commentary for top-tier financial firms.
Antoine Fraysse-Soulier – Market Analyst
Antoine leverages technical analysis to forecast short- and medium-term market trends. With over 15 years in financial analysis, his contributions help users anticipate price movements across multiple asset classes.
Gabriel Debach – Italian Market Analyst
Gabriel provides expert commentary on global finance with a focus on portfolio diversification. His insights have been featured in major financial publications, helping Italian-speaking investors navigate volatile markets with confidence.
Jean-Paul Van Oudheusden – Market Analyst (Dutch & International Markets)
Jean-Paul specializes in macro- and microeconomic analysis, with particular expertise in the technology, energy, and automotive sectors. His regional focus supports Dutch-speaking investors while contributing valuable international perspectives.
How eToro Ensures Content Integrity: The Review Process
eToro maintains a structured content review workflow designed to uphold the highest standards of reliability and transparency. The Financial Review Board is central to this process, reviewing every piece of content before publication.
Each article or report is assigned to a board member based on subject-matter expertise. For example, a piece on crypto volatility might be reviewed by Shai Aronowitz or Simon Peters, while tax-related content would be evaluated by Yitzhak Zahavy.
During review, board members assess:
- Objectivity and impartiality: Is the content balanced? Does it avoid promotional language or personal bias?
- Accuracy and verification: Are claims supported by up-to-date data and credible sources?
- Citations and references: Are external sources clearly attributed and reliable?
- Ethical compliance: Does the content respect copyright laws and avoid misleading statements?
This multi-layered review ensures that all published material aligns with eToro’s ethical guidelines and editorial standards.
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Frequently Asked Questions (FAQ)
What is the mission of the eToro Financial Review Board?
The board exists to safeguard the quality, accuracy, and integrity of eToro’s financial content. By enforcing strict editorial standards, it ensures users receive trustworthy information that supports informed decision-making.
How does the board maintain objectivity in content?
Board members are required to evaluate content without personal or commercial bias. They ensure all perspectives are fairly represented and that no external influence affects the final output.
Are potential conflicts of interest disclosed?
Yes. Transparency is a cornerstone of eToro’s ethics. Any potential conflict—such as an analyst holding positions in assets they discuss—is clearly disclosed to maintain trust.
Do board members contribute beyond content review?
Absolutely. Many analysts actively engage with the eToro community through daily market updates, newsletters, live sessions, and podcasts like Digest & Invest. Others support internal teams with strategic guidance.
What types of content does the board review?
The scope includes market analyses, educational guides, investment strategy articles, cryptocurrency reports, economic forecasts, and regulatory updates—essentially all investor-facing content.
How are sources verified for reliability?
Only reputable sources such as central banks, regulatory bodies, peer-reviewed journals, and established financial news outlets are accepted. All references must be current and directly relevant.
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By combining rigorous editorial oversight with real-world market experience, eToro sets a benchmark for financial content quality in the digital investment space. Whether you're exploring cryptocurrencies, traditional equities, or portfolio diversification strategies, knowing that expert eyes have reviewed the information adds critical value to your journey.
In an era where misinformation spreads rapidly, having access to expert-vetted, ethically produced, and accurately sourced financial content isn’t just beneficial—it’s essential.