OKX Brand Upgrade and Metaverse Treasure Hunt Launch

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In the fast-evolving world of blockchain and digital assets, innovation is the key to staying ahead. As the industry matures, leading platforms are expanding beyond traditional exchange services to embrace the broader ecosystem of decentralized technologies. One such milestone in this journey is the rebranding of OKX, formerly known as OKEx, marking a strategic evolution into a comprehensive blockchain services platform.

This transformation isn't just cosmetic—it reflects a deeper vision: to empower individuals in the decentralized economy through accessible, innovative, and user-centric solutions. As part of this new chapter, OKX launched a 24-hour Metaverse Treasure Hunt in Cryptovoxels, symbolizing its commitment to Web 3.0, NFTs, DeFi, and the metaverse.

The Evolution from OKEx to OKX

Launched in 2017, OKX has long stood by its core values: user-first approach, continuous innovation, and a mission to empower individual value. Over the years, it has grown into one of the world’s leading digital asset platforms, serving millions globally with secure and reliable trading infrastructure.

The 2022 rebranding—from OKEx to OKX—signifies more than a name change. By dropping the “E” (originally standing for "Exchange"), the platform signals its expansion beyond centralized trading into the decentralized frontier.

👉 Discover how OKX is shaping the future of digital finance and Web 3.0

Today, OKX represents a full-stack blockchain ecosystem offering:

This shift aligns with the growing demand for interoperable, open-source, and community-driven financial systems—ushering in what many call the next era of the internet.

Core Keywords Driving the OKX Vision

To understand OKX’s strategic direction, it helps to identify the foundational keywords shaping its growth:

These terms aren't just buzzwords—they represent real technological layers that OKX integrates into a seamless user experience. From trading to treasure hunts in virtual worlds, OKX is building bridges between traditional finance and decentralized innovation.

Celebrating the Rebrand: The Metaverse Treasure Hunt

To celebrate the launch of the new brand identity, OKX hosted a 24-hour Metaverse Treasure Hunt in Cryptovoxels, one of the most popular user-owned virtual worlds built on Ethereum.

Event Overview

The prize pool was dynamic: if the promotional tweet reached over 66,666 retweets by 11:00 AM HKT on January 20, the maximum reward would be unlocked. Otherwise, the total equaled 1 USDT per valid retweet. Each of the six treasure locations distributed 1/6 of the final pool.

How It Worked

  1. Clues were released every 2–3 hours via the @okxchinese Twitter account.
  2. Each clue included an island link and directional hints to locate the treasure spot within Cryptovoxels.
  3. Participants navigated the 3D environment, found the marked building with the OKX logo, located the treasure point, clicked it, and submitted their OKX account details via a form.
  4. Winners were selected based on submission order and eligibility.
⚠️ Important: To qualify for rewards, users had to complete KYC Level 2 verification on their OKX account before claiming prizes.

This gamified engagement not only celebrated the rebrand but also introduced thousands to immersive Web 3.0 experiences—blending education, entertainment, and incentive in one interactive event.

How to Access Cryptovoxels: A Step-by-Step Guide

For newcomers unfamiliar with virtual worlds like Cryptovoxels, participation required basic setup. Here’s how users could join:

Step 1: Visit and Sign In

Go to www.cryptovoxels.com → Click “Sign in” at the top right corner.

Step 2: Connect Your Wallet

Choose from four login methods:

Using MetaMask as an example:

  1. Select “MetaMask”
  2. In the pop-up window, click “Next” → “Connect”
  3. Confirm signature request to authenticate

Step 3: Enter the World

Once authenticated, users entered the Cryptovoxels interface—a pixel-art-style 3D world where land is owned as NFTs on Ethereum.

Step 4: Navigate Using Keyboard Controls

Use these shortcuts to move around:

With these tools, explorers could freely roam islands, interact with objects, and hunt for hidden treasures.

Tips for Successful Treasure Hunting

Success in the event relied on speed and accuracy. Here’s how users maximized their chances:

👉 Join the next-gen digital experience where finance meets virtual exploration

Beyond the Game: OKX’s Role in Web 3.0

The treasure hunt wasn’t just a marketing stunt—it was a statement of intent. Through initiatives like this, OKX demonstrates its role as a gateway to:

By integrating these features into a unified platform, OKX lowers entry barriers for mainstream users entering the decentralized web.

Frequently Asked Questions (FAQ)

Q: Why did OKEx change its name to OKX?
A: The rebrand reflects a strategic shift beyond being just an exchange (“E”) to becoming a full blockchain ecosystem encompassing DeFi, NFTs, Web 3.0, and metaverse innovations.

Q: Was the Metaverse Treasure Hunt open globally?
A: Yes, the event was open to all eligible participants worldwide who met KYC requirements.

Q: Do I need cryptocurrency to access Cryptovoxels?
A: No—browsing and exploring are free. However, owning land or assets requires ETH and wallet authentication.

Q: Can I still explore OKX’s Cryptovoxels space today?
A: While the event ended, many branded spaces remain active for visitation and community interaction.

Q: What is MetaX on OKX?
A: MetaX is OKX’s integrated Web 3.0 portal allowing users to explore dApps, manage wallets, trade NFTs, and engage with DeFi protocols seamlessly.

Q: How does OKX support new users entering crypto?
A: Through educational resources, intuitive interfaces, low entry thresholds for trading and staking, and gamified learning experiences like treasure hunts.

Looking Ahead: The Future of Digital Experiences

As blockchain technology continues to evolve, platforms like OKX are redefining what it means to own, trade, and interact in digital spaces. From launching NFT art galleries in virtual worlds to enabling decentralized lending with one click, the convergence of finance and immersive tech is accelerating.

👉 See how you can start your journey into crypto, DeFi, and metaverse exploration today

The Metaverse Treasure Hunt was more than a celebration—it was a glimpse into a future where digital ownership, identity, and economy converge in open, user-governed ecosystems.

With its expanded vision under the OKX brand, the platform continues to lead not just in trading volume or security—but in innovation that inspires participation, creativity, and freedom in the digital age.