In the fast-evolving world of cryptocurrency, visibility and credibility are everything. For blockchain projects aiming to secure a spot on major exchanges, having a strong public relations (PR) strategy is not optional—it’s essential. A well-executed PR campaign can significantly boost investor confidence, attract media attention, and improve listing success rates.
This guide highlights the top 10 crypto PR firms that specialize in exchange listing support, offering tailored services such as media outreach, influencer marketing, SEO-driven content, and strategic branding. These agencies have proven track records working with leading Web3, DeFi, and NFT projects.
Whether you're preparing for an IEO, IDO, or CEX listing, partnering with the right PR agency can make all the difference.
👉 Discover how strategic PR can accelerate your exchange listing journey.
What Makes a Great Crypto PR Firm?
Before diving into the list, it's important to understand what sets top-tier crypto PR agencies apart:
- Industry-specific expertise: Deep understanding of blockchain, DeFi, NFTs, and exchange ecosystems.
- Media network access: Strong relationships with key crypto journalists, news platforms, and KOLs (Key Opinion Leaders).
- Data-driven strategies: Use of analytics to measure campaign performance and optimize results.
- Comprehensive service offerings: From press release distribution to social media management and SEO.
- Proven success with exchange listings: Demonstrable results helping clients get listed on top-tier exchanges.
Now, let’s explore the top agencies making waves in 2025.
1. Coinbound
Coinbound stands out as one of the most respected names in crypto public relations, particularly known for its robust support in exchange listing campaigns. The agency has built a reputation for delivering high-impact marketing strategies for Web3 brands.
With clients like MetaMask, Cosmos, and eToro, Coinbound combines influencer marketing, media relations, and content creation to drive visibility and trust.
Their approach leverages deep connections across crypto media outlets and a network of influential voices in the space—making them ideal for projects seeking strategic positioning ahead of a listing.
Key Highlights:
- Specialization: Blockchain, Web3, and DeFi marketing
- Core Services: Influencer marketing, PR outreach, social media management, exchange listing support
- Notable Clients: MetaMask, Cosmos, eToro
- Unique Edge: Integrated campaigns combining media placement and community engagement
👉 Learn how top projects use PR to dominate exchange listings.
2. Crypto Virally
Crypto Virally is a full-service marketing agency focused exclusively on blockchain and cryptocurrency projects. They specialize in boosting brand visibility and securing successful exchange listings through comprehensive PR and digital marketing strategies.
From press release distribution to media outreach and influencer collaborations, they cover every angle of pre-listing promotion. Their data-driven approach ensures campaigns are optimized for maximum reach and engagement.
The agency works closely with DeFi, NFT, and Web3 startups to build credible narratives that resonate with investors and exchange decision-makers.
Key Highlights:
- Specialization: Full-cycle PR and marketing for crypto startups
- Core Services: Press releases, media placements, influencer marketing, exchange listing consultancy
- Client Focus: Early-stage to mid-tier blockchain ventures
- Unique Edge: High-volume exposure across global crypto channels
3. NinjaPromo
NinjaPromo is a global leader in blockchain marketing, offering end-to-end solutions for crypto projects aiming for exchange recognition. Their expertise spans SEO, paid advertising, content creation, and targeted PR campaigns.
Known for performance-based strategies, NinjaPromo uses analytics to fine-tune messaging and audience targeting. This precision helps clients build authority before launching on platforms like Binance or KuCoin.
Their client roster includes major names like Bybit and KuCoin—proof of their capability in navigating competitive markets.
Key Highlights:
- Specialization: Fintech and blockchain growth marketing
- Core Services: PR outreach, SEO, paid ads, community management
- Notable Clients: Bybit, KuCoin
- Unique Edge: Data-centric campaigns with measurable ROI
4. FINPR
Based in Dubai, FINPR has spent over seven years helping blockchain projects gain traction through strategic crypto PR and exchange listing support. With more than 600 clients served—including Gate.io and DigiFinex—the agency excels in IEOs, IDOs, and secondary listings.
FINPR offers multilingual press release distribution across 400+ media outlets in 16 languages. Their team crafts individualized plans combining media relations, influencer promotions, and community building.
Their international reach makes them ideal for projects targeting diverse investor bases.
Key Highlights:
- Specialization: Exchange listing (IEO/IDO/CEX), global PR
- Core Services: Media outreach, press releases, influencer campaigns
- Notable Clients: Gate.io, BigONE, DigiFinex
- Unique Edge: Extensive regional media networks and multilingual capabilities
5. Melrose PR
Founded in 2012 and fully dedicated to crypto since 2016, Melrose PR is one of the most experienced boutique agencies in the space. Based in California, they focus on strategic storytelling and long-term brand development.
They help clients shape compelling narratives that earn coverage in top-tier outlets like CNBC, TechCrunch, and The Wall Street Journal. Their services include media training, thought leadership development, and content strategy—all critical for exchange credibility.
Key Highlights:
- Specialization: Strategic crypto communications
- Core Services: Brand strategy, media relations, content marketing
- Notable Clients: Bancor, Findora
- Unique Edge: Veteran team with elite media access
6. MarketAcross
MarketAcross is an award-winning agency trusted by giants like Binance, Polygon, and Polkadot. They offer performance-based marketing with a strong emphasis on content quality and media relationships.
Their services include SEO, reputation management, thought leadership campaigns, and narrative development—all designed to enhance a project’s market perception before listing.
MarketAcross’s results-driven model ensures transparency and accountability—key factors when investing in PR.
Key Highlights:
- Specialization: Blockchain-focused PR and inbound marketing
- Core Services: Content marketing, SEO, media outreach
- Notable Clients: Binance, Polygon
- Unique Edge: Proven success with top-tier exchange placements
7. MotherLink
MotherLink takes a unique SEO-first approach to crypto PR. Rather than relying solely on traditional media outreach, they focus on optimizing online visibility through keyword-rich content and backlink strategies.
Their interactive dashboard allows clients to track domain authority, traffic growth, and ranking improvements—making it easier to demonstrate marketing impact.
For projects needing stronger search presence before applying to exchanges, MotherLink offers a powerful advantage.
Key Highlights:
- Specialization: SEO-driven content marketing
- Core Services: Keyword research, backlink building, content creation
- Ideal For: Projects lacking organic visibility
- Unique Edge: Transparent performance tracking via analytics platform
8. Lunar Strategy
Lunar Strategy is a Lisbon-based Web3 marketing agency with over 200 successful client engagements since 2019. They specialize in go-to-market strategies for blockchain projects targeting major exchange listings.
Services include paid advertising, influencer partnerships, PR campaigns, and community growth—all powered by data insights.
Clients like Polkadot and Immutable attest to their ability to deliver scalable growth solutions.
Key Highlights:
- Specialization: Web3 growth marketing
- Core Services: GTM strategy, paid ads, SEO, community management
- Notable Clients: Polkadot, Oasis Network
- Unique Edge: Strong focus on measurable user acquisition
9. EmergenceMedia
Based in Dubai, EmergenceMedia has emerged as a leading force in Web3 PR, serving over 75 clients with tailored campaigns across PR, influencer marketing, and digital ads.
They emphasize strategic media placements and global outreach—critical for gaining attention from exchange listing committees.
Their blend of traditional PR tactics with modern digital tools makes them a versatile partner for ambitious blockchain ventures.
Key Highlights:
- Specialization: Global crypto outreach and listing support
- Core Services: Media relations, paid advertising, content strategy
- Client Base: DeFi, NFT, Web3 startups
- Unique Edge: Agile campaigns adapted to fast-moving markets
10. Single Grain
Led by digital marketing expert Eric Siu, Single Grain brings decades of experience to the crypto space. While not exclusively a crypto agency, their work with Bittrex and Polymath showcases deep industry knowledge.
They focus on ROI-driven strategies using SEO, PPC advertising, and influencer collaborations to build trust and visibility—key prerequisites for exchange approval.
Key Highlights:
- Specialization: Results-focused digital marketing
- Core Services: SEO, paid media, content marketing
- Notable Clients: Bittrex, Polymath
- Unique Edge: Emphasis on conversion tracking and campaign optimization
Frequently Asked Questions (FAQ)
Q: Why do I need a PR firm for exchange listing?
A: Exchanges receive hundreds of listing applications. A strong PR campaign increases your project’s visibility and credibility—key factors in getting approved.
Q: How much does a crypto PR campaign cost?
A: Costs vary widely—from $5K to $50K+ monthly—depending on scope. Full-service agencies typically offer tiered packages based on goals.
Q: Can PR guarantee an exchange listing?
A: No agency can guarantee a listing. However, effective PR improves your chances by enhancing reputation and investor interest.
Q: What should I look for in a crypto PR agency?
A: Look for proven experience with exchange listings, strong media connections, transparent reporting, and client references in your niche.
Q: How early should I hire a PR firm before listing?
A: Ideally 3–6 months prior. This allows time to build momentum through press coverage, social buzz, and community growth.
Q: Do these firms work with small or new projects?
A: Yes—many agencies specialize in early-stage startups. Some even offer flexible pricing models or success-based fees.
Final Thoughts
Securing a spot on a major cryptocurrency exchange requires more than just technical readiness—it demands strategic visibility. The right crypto PR firm can help you craft a compelling narrative, gain influential media coverage, engage key communities, and ultimately increase your odds of a successful listing.
From Coinbound’s influencer networks to MotherLink’s SEO precision, each agency on this list offers unique strengths tailored to the demands of today’s competitive Web3 landscape.
👉 Start building your exchange-ready brand presence today.
By aligning with one of these top-tier partners—and integrating their expertise with your project’s vision—you position yourself not just for listing success, but for long-term market relevance.