OKX Hong Kong Football Week Recap: An Unforgettable Experience for Over 15,000 Local Fans

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From September 3 to 9, Sneaker Street in Mong Kok became the epicenter of football excitement as OKX hosted the highly anticipated OKX Hong Kong Football Week—a dynamic fusion of sport, technology, and fan engagement. Drawing over 15,000 attendees, including local football enthusiasts, Web3 explorers, influencers, and media, the event marked a milestone in bringing global sports culture and next-generation digital innovation to Hong Kong.

As the Official Sleeve Partner of Manchester City Football Club, OKX leveraged its world-class partnership to deliver an immersive experience that celebrated both football excellence and the growing relevance of Web3 technology in everyday life. The week-long celebration featured exclusive exhibits, legendary guest appearances, interactive tech zones, and educational insights—all designed to bridge traditional sports fandom with the future of digital interaction.

A Trophy Showcase Like No Other

On September 3, OKX made history by unveiling two of Manchester City’s most iconic honors—the Premier League trophy and the English Cup—in Hong Kong for the first time. These symbols of sporting greatness drew massive crowds, with fans lining up for hours to capture photos and feel the weight of football legacy.

The excitement intensified on September 4, when Manchester City brought two additional trophies from their historic 2023 Treble-winning season as part of the official Treble Trophy Tour. This rare display offered fans an up-close look at the hardware that cemented City’s status as one of the most dominant clubs in modern football history.

👉 Experience the thrill of exclusive global events where sports meet innovation.

Legends Meet Fans: Paul Dickov’s Hong Kong Debut

One of the standout moments came with the appearance of Manchester City legend Paul Dickov, whose career-defining contributions to the club have made him a fan favorite. Dickov engaged directly with supporters, signing memorabilia and sharing personal stories from his time at the Etihad Stadium.

In a symbolic gesture, Dickov presented a signed football to Lennix Lai, OKX Global Chief Commercial Officer, during a special ceremony—an exchange that highlighted the deepening connection between the digital asset platform and one of the world’s most storied football institutions.

Interactive AR Zone: Where Fans Became Players

At the heart of the event was an interactive AR (augmented reality) football experience zone, where attendees stepped into virtual training drills, penalty shootouts, and skill challenges using motion-sensing technology. Through gamified interactions, fans didn’t just watch—they played.

This tech-forward attraction underscored OKX’s mission to make Web3 accessible and engaging for mainstream audiences. By integrating fun, real-time digital experiences with familiar physical environments, OKX demonstrated how blockchain-powered innovations can enhance entertainment beyond screens and wallets.

Bridging Web3 and Sports Culture

Beyond the trophies and celebrity appearances, OKX embedded educational elements throughout the venue. An interactive exhibition introduced visitors to foundational Web3 concepts, including decentralized identity, NFTs, smart contracts, and digital ownership—using simple language and visual storytelling.

Lennix Lai emphasized this dual purpose:

“Through our best-in-class partnership with Manchester City, we aim to bring innovative new experiences to fans around the world. The partnership is also testament to the fact that Web3 is gaining traction, adoption, and integration into global financial services. We look forward to bringing more innovative experiences to Hong Kong together with the Club and continuing our efforts in bringing Web3 and virtual assets to the market in a meaningful way.”

The initiative reflects a broader trend: sports organizations embracing blockchain not just for monetization, but for deepening fan engagement through digital collectibles, token-gated access, and community-driven platforms.

👉 Discover how Web3 is transforming fan experiences beyond the stadium.

Milestone Partnership: From 2022 to Today

OKX’s collaboration with Manchester City began in March 2022, marking one of the earliest major alliances between a top-tier football club and a Web3 platform. In June 2023, the partnership expanded significantly when OKX was announced as the Club’s Official Sleeve Partner, placing its logo on all matchday jerseys—a powerful signal of trust and visibility.

This evolution reflects more than branding—it represents a shared vision of innovation, global reach, and community building. With Hong Kong serving as a strategic gateway to Asia, the Football Week event reinforced OKX’s commitment to localized, culturally resonant activations that speak directly to regional audiences.

Frequently Asked Questions

Q: What was the main goal of OKX Hong Kong Football Week?
A: The event aimed to celebrate Manchester City’s achievements while introducing Hong Kong fans to accessible, engaging applications of Web3 technology through interactive experiences and education.

Q: Was the event only for crypto or Web3 users?
A: No. While Web3 themes were integrated, the event was designed for all football fans. Activities like trophy viewing, AR games, and meeting legends ensured broad appeal across age groups and tech familiarity levels.

Q: Will OKX host similar events in other cities?
A: Based on the success in Hong Kong, OKX has indicated plans to expand such experiential campaigns globally, especially in key Asian markets where interest in both football and digital innovation is rising.

Q: How does AR technology relate to Web3?
A: Augmented reality enhances user immersion in digital ecosystems—complementing Web3 by enabling interactive ownership experiences (e.g., viewing NFTs in 3D space or unlocking AR content via tokens).

Q: Are there future opportunities for fans to engage with Manchester City through OKX?
A: Yes. The partnership includes plans for exclusive digital collectibles, fan rewards programs, and potential token-based experiences tied to match events.

Building Toward the Future

The success of OKX Hong Kong Football Week illustrates a powerful convergence: where passion for sport meets cutting-edge technology. With over 15,000 attendees experiencing something entirely new—yet deeply familiar—the event set a benchmark for how brands can create value beyond transactions.

As Web3 continues to evolve from niche concept to mainstream toolset, initiatives like this play a crucial role in demystifying complex technologies through joy, storytelling, and shared cultural moments.

👉 Join the movement where innovation meets community—explore what’s next with OKX.

By anchoring its message in real-world experiences, OKX not only strengthened its presence in Asia but also advanced a vision where digital assets are not just traded—but lived.

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