OKX Announces Main Stage Sponsorship of Rolling Loud Thailand Featuring Travis Scott, Cardi B, and Chris Brown

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The world of music, culture, and Web3 technology is converging in a groundbreaking way as OKX, one of the leading cryptocurrency exchanges and Web3 innovators, steps into the spotlight as the official main stage sponsor of Rolling Loud Thailand — the historic first Asian edition of the world-renowned rap festival.

Set against the vibrant backdrop of Pattaya, Thailand, this milestone event will feature global superstars including Travis Scott, Cardi B, and Chris Brown, alongside a powerhouse lineup of international and regional artists. As part of the collaboration, the festival’s central performance area will be rebranded as the “OKX Stage”, marking a major moment for brand integration in live music and digital innovation.


The OKX Stage: Where Music Meets Innovation

For three electrifying days, tens of thousands of fans will gather to witness history unfold as the OKX Stage becomes the epicenter of hip-hop excellence. The stage won’t just host chart-topping performances — it will symbolize the fusion of mainstream culture and next-generation technology.

With headliners like Travis Scott bringing his genre-defying sound and Cardi B delivering her signature high-energy sets, the festival promises an unforgettable experience. Joining them are iconic acts such as:

Alongside rising stars including Central Cee, Ken Car$on, Destroy Lonely, and Bktherula, the festival also highlights Asia’s growing influence in global hip-hop with performances by Korea’s Jay Park and Jessi, and Japan’s legendary rap group Teriyaki Boyz.

👉 Unlock exclusive festival benefits with a cutting-edge digital pass designed for true music fans.


Introducing the OKXclusive Pass: A Next-Gen Festival Experience

OKX and Rolling Loud have co-launched the OKXclusive Pass, a limited-edition NFT ticket that enhances the live event experience through exclusive perks and behind-the-scenes access. Designed for tech-savvy fans and Web3 enthusiasts alike, this digital collectible unlocks premium benefits for holders of standard or VIP festival tickets.

What You Get with the OKXclusive Pass:

This innovative use of NFTs goes beyond collectibility — it delivers real-world utility, enhancing fan engagement and redefining what it means to attend a major music festival in the digital age.


How to Claim Your OKXclusive Pass

Getting your hands on this limited NFT pass is simple and designed for both crypto newcomers and experienced users.

Step-by-Step Guide:

  1. Download the OKX App
    Start by installing the OKX mobile application from the official website.
  2. Navigate to Wallet
    Open the app and select "Wallet" from the top menu.
  3. Create a New Wallet
    Tap “I don’t have a wallet,” choose “Seed Phrase,” and enable secure storage.
  4. Back Up Your Seed Phrase
    Safely back up your recovery phrase using iCloud or manual export. This ensures you retain control of your assets.
  5. Go to NFT Market > Launchpad
    Within the wallet interface, navigate to the NFT section and find the “RLTH OKXclusive Pass” under Launchpad.
  6. Claim Your Pass
    Fill in your details and submit. Your NFT will appear in your wallet within minutes.
  7. View Your NFT
    Return to “My Assets” > “NFTs” to see your verified OKXclusive Pass.
Pro Tip: If you already have the OKX app installed, simply scan the official QR code to jump directly to the claim page.

👉 Turn your festival experience into a VIP journey with blockchain-powered access.


Why This Partnership Matters

The collaboration between OKX and Rolling Loud represents more than just brand sponsorship — it's a cultural shift. By integrating Web3 technology into one of the most influential music festivals in the world, OKX is demonstrating how digital assets can enhance real-life experiences.

From fast-track entry to exclusive meetups and travel giveaways, the OKXclusive Pass exemplifies how NFTs can move beyond speculation and serve functional roles in entertainment, loyalty programs, and fan engagement.

As Haider Rafique, Chief Marketing Officer at OKX, stated:

“At OKX, we love making history. It will be a truly iconic moment when Travis Scott and other headliners light up the OKX Stage at Rolling Loud’s first festival in Asia. When the bright lights come on and the crowd roars, OKX will be front and center. Through the OKXclusive Pass, we’ll also be behind the scenes, unlocking the best experiences for fans who want a supercharged festival experience.”

Frequently Asked Questions (FAQ)

Q: What is the OKXclusive Pass?

A: The OKXclusive Pass is a limited-edition NFT ticket that grants additional benefits to Rolling Loud Thailand attendees, including lounge access, fast entry, free drinks, shuttle service, parking, and chances to win tickets to future events.

Q: Do I need cryptocurrency to claim the pass?

A: No. The OKXclusive Pass is free to claim. You only need to create a wallet on the OKX app — no purchase or crypto deposit required.

Q: Can I use my NFT pass on someone else’s ticket?

A: The OKXclusive Pass is linked to individual users via their digital wallet. Benefits are non-transferable and must be used by the registered holder.

Q: Is prior knowledge of blockchain needed?

A: Not at all. The claiming process is user-friendly and guided step-by-step within the OKX app — perfect for first-time Web3 users.

Q: How many OKXclusive Passes are available?

A: While exact numbers aren’t disclosed, availability is limited. Early claimers are guaranteed better access to perks like parking and meet-and-greets.

Q: Will there be future collaborations between OKX and Rolling Loud?

A: Given the success of this partnership in Thailand, expanded collaborations across other Rolling Loud events — including Miami and Europe — are highly likely.


Embracing the Future of Fan Engagement

This landmark event showcases how Web3 isn’t just about finance — it’s about community, access, and unforgettable experiences. As music festivals evolve, so too must fan interaction models. The OKX x Rolling Loud Thailand partnership sets a new benchmark for what’s possible when innovation meets culture.

Whether you're there for Travis Scott’s explosive stage presence or Cardi B’s commanding performance, one thing is certain: standing in front of the OKX Stage means being part of a movement that blends rhythm, rebellion, and revolutionary technology.

👉 Be part of the next evolution in live events — where music meets blockchain.