The world of motorsport and Web3 technology have collided in an exciting new collaboration as OKX, a leading Web3 technology platform and Official Primary Partner of the McLaren Formula 1 Team, announces the launch of Race Rewind — a free-to-mint digital collectible series designed to bring fans closer to the action of the 2024 F1 season.
This innovative NFT drop offers global fans a unique way to commemorate every remaining Grand Prix, blending multimedia elements like audio, visuals, and real-time race data into dynamic digital artifacts. Each collectible serves as a digital time capsule, capturing pivotal moments from McLaren’s on-track journey while unlocking exclusive rewards for engaged supporters.
👉 Discover how digital collectibles are redefining fan engagement in modern sports.
What Is the 'Race Rewind' Digital Collectible Series?
Available exclusively through the OKX Wallet, the Race Rewind series features limited-edition digital collectibles released after each race weekend. These NFTs are not just static images — they incorporate immersive audio clips, behind-the-scenes footage, and race highlights, transforming them into interactive memorabilia for true F1 enthusiasts.
The first drop celebrates the Canadian Grand Prix, available for minting from Friday, 7 June at 10:00 AM GMT to Monday, 10 June at 10:00 AM GMT. Fans can claim their free collectible directly via the OKX app, ensuring broad accessibility without financial barriers.
Each collectible is assigned a rarity level — Common, Rare, or Ultra-Rare — revealed on the Tuesday following each race. This gamified approach adds excitement and incentive for consistent participation throughout the season.
How to Participate and Win Exclusive Prizes
Participation is simple and free:
- Download or open the OKX app
- Navigate to the Web3 marketplace
- Locate the current Race Rewind drop
- Mint your digital collectible during the designated window (Friday to Monday of race weekends)
But it’s not just about collecting — there are real-world rewards at stake.
Weekly and Season-Long Incentives
For each race drop, lucky fans can win:
- Signed McLaren merchandise
- Invitations to visit the McLaren Technology Centre in Woking, UK
- McLaren Fan Experience packages at upcoming races
Holders of Ultra-Rare collectibles will be especially rewarded: seven fans per race will receive invitations to a VIP Race Watch Event at the McLaren Technology Centre. Meanwhile, 20 Rare-tier holders will receive exclusive branded merchandise.
The ultimate prize awaits those who collect all Race Rewind NFTs across the 2024 season. One dedicated fan will win a VIP McLaren Fan Experience, including:
- A hot lap experience around a real F1 circuit
- $2,500 travel and accommodation stipend
- Front-row access to the final race of the season in Abu Dhabi on December 8
This tiered reward system encourages ongoing engagement while celebrating loyalty and passion.
Bridging Web3 Innovation with Motorsport Fandom
The Race Rewind series exemplifies how blockchain technology can enhance fan experiences beyond speculation and trading. By leveraging NFTs as tools for community building and experiential access, OKX and McLaren are pioneering a new model for sports-fan interaction.
Haider Rafique, OKX Chief Marketing Officer, stated:
“We want to build community and bring new utility to crypto. Web3 and blockchain isn’t all about trading and investment — it’s about finding better ways to connect people with what they love. We’re proud to partner with McLaren F1 to deliver a rewarding experience through Race Rewind.”
This vision aligns perfectly with McLaren Racing’s strategy to deepen global fan connections.
Matt Dennington, Co-Chief Commercial Officer at McLaren Racing, added:
“We’re thrilled to launch our NFT program with OKX — another exciting way for fans worldwide to get closer to the team. Race Rewind is an innovative way to engage audiences and offer unique opportunities for both fanbases.”
👉 See how Web3 is transforming fan experiences in elite sports.
The Growing OKX x McLaren Partnership
Since becoming the Primary Partner of the McLaren Formula 1 Team in May 2022, OKX has steadily expanded its presence across McLaren’s ecosystem. The partnership now includes sponsorship of the McLaren Shadow Esports Team and prominent branding on the F1 car livery.
In 2024, the OKX logo appears on the side pods of the McLaren MCL38 for 20 races, increasing visibility during key events. During Monaco Race Week, OKX collaborated with Senna Global to launch the “McLaren SENNA presented by OKX” campaign — featuring a special Ayrton Senna-inspired livery that paid tribute to one of F1’s greatest legends.
These initiatives reflect a shared commitment to innovation, legacy, and fan-first experiences.
Core Keywords Driving Engagement
To ensure visibility and relevance for fans searching online, key SEO terms naturally integrated throughout this coverage include:
- F1 digital collectibles
- McLaren NFT series
- OKX Race Rewind
- free-to-mint NFTs
- Web3 in motorsport
- F1 fan experiences
- blockchain collectibles 2025
- NFT prizes F1
These keywords reflect high-intent search queries from users seeking authentic ways to engage with Formula 1 through emerging technologies.
Frequently Asked Questions (FAQ)
What are 'Race Rewind' digital collectibles?
Race Rewind NFTs are free-to-mint digital memorabilia released after each 2024 F1 race. They combine audio, video, and visual elements to capture key moments from McLaren’s performance, offering fans an immersive way to relive the action.
How do I mint a Race Rewind NFT?
You can mint a collectible via the OKX app during the Friday-to-Monday window of each race weekend. Simply go to the Web3 marketplace section, find the current drop, and complete the minting process — no cost required.
Are there different rarity levels?
Yes. After each race, your collectible’s rarity — Common, Rare, or Ultra-Rare — will be revealed on Tuesday. Rarer tiers unlock special prizes like merchandise, event invites, and exclusive experiences.
Can I win real-world rewards?
Absolutely. Weekly prizes include signed gear and VIP access. Collect all NFTs in the season to enter a grand draw for a full VIP McLaren experience with travel included.
Is prior knowledge of crypto required?
No. The OKX app is designed for ease of use, guiding newcomers through wallet setup and minting steps. No technical expertise is needed to participate.
Is this available globally?
Yes. The Race Rewind series is open to fans worldwide, subject to local regulations. As long as you can access the OKX platform, you can join the experience.
With Race Rewind, OKX and McLaren are setting a new benchmark for how sports franchises leverage blockchain technology — not for hype, but for genuine connection. Whether you're a lifelong F1 follower or new to Web3, this initiative offers a compelling entry point into the future of fandom.