Cryptocurrency financial data platform Bijiajia has successfully raised a seven-figure angel investment in RMB, backed by prominent investors including Ethereum Capital, Xuanya International, and Pancheng Capital. The funding marks a significant milestone in the development of a user-centric blockchain data ecosystem designed to onboard new participants into the digital asset space.
This strategic capital infusion will primarily accelerate the research and development of Bijiajia’s trading platform and expand its broader ecosystem. According to founder Chen Jingshan, the project is already preparing for its next funding round, signaling strong investor confidence and rapid product iteration.
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Bridging the Gap for New Crypto Investors
Despite regulatory tightening in China and certain global markets, demand for accessible cryptocurrency investment tools continues to grow. With transaction volumes expanding and institutional interest rising, the key to long-term industry growth lies in attracting incremental users—especially those with little or no prior experience.
Bijiajia addresses this challenge by combining real-time financial data, simulated trading environments, and an engaging content-driven community. Unlike traditional market-tracking apps that cater to experienced traders, Bijiajia focuses on beginner-friendly onboarding, helping newcomers learn through practice without financial risk.
The platform mirrors live market data across major exchanges, enabling users to engage in realistic simulations. Current features include:
- Live模拟 Trading: Users execute trades using real-time prices and order books.
- Trading Competitions: Gamified events that drive engagement and skill-building.
Within just two weeks of launching its trading competition feature, Bijiajia achieved over 10,000 daily active users (DAU) with an impressive 40% retention rate—a strong indicator of product-market fit among novice investors.
Upcoming Features: From Learning to Active Participation
To further lower the barrier to entry, Bijiajia is set to launch version 2.0 in September, introducing several educational and functional upgrades:
- "Beginner’s Academy" (小白学堂): A structured learning hub offering digestible content on blockchain fundamentals, wallet security, tokenomics, and trading basics.
- Project Research Reports ("项目研报"): In-depth yet easy-to-understand analyses of promising blockchain projects, helping users make informed decisions.
- Bijiajia PRO – Aggregated Trading Platform: A unified interface allowing users to manage cross-exchange trades through a single account. This integration aims to streamline operations while reducing complexity for retail investors.
By funneling users from simulation and education into real trading via Bijiajia PRO, the platform creates a closed-loop ecosystem—from discovery and learning to execution and asset management.
Future plans also include the development of a hot wallet solution, empowering users to securely store and manage their digital assets directly within the app. While details remain under wraps, this move signals Bijiajia’s ambition to evolve into a full-stack crypto finance platform.
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Targeting the Underserved Newcomer Market
While established tools like CoinNiuNiu, MyToken, and AICoin dominate the行情 (market data) segment, they primarily serve users already familiar with crypto trading. Bijiajia differentiates itself by focusing on user education and experiential learning.
According to internal data, Bijiajia’s user base breaks down as follows:
- 30% have prior experience with stocks or other financial instruments
- 30% have some involvement in the crypto space
- 40% are completely new to investing
This distribution highlights the platform’s success in capturing true first-time investors, positioning it as a gateway to broader financial literacy in Web3.
Experienced Team with Proven Execution
Behind Bijiajia is a 20+ member team composed mainly of product, technical, and operations experts. Many core members bring extensive experience from leading tech firms such as Tencent and Meituan, where they led critical developments in high-performance trading systems and user growth strategies.
Founder Chen Jingshan is a serial entrepreneur who previously developed “ChangK,” a social karaoke app that gained 5 million users within six months. His background spans R&D at Huawei and product operations at Meituan, giving him deep insight into both technology and user behavior.
Product partner Shi Yingjie brings additional credibility, having served as Product Director at Sina Finance and led product initiatives at major securities firms—experience that proves invaluable in designing compliant, intuitive financial interfaces.
Investor Confidence in Long-Term Vision
Investors cited not only the team's expertise but also their strategic clarity in a fragmented and volatile market.
Zhang Xiubing, Chairman of Xuanya International, emphasized that investing in Bijiajia aligns with their broader strategy of entering the digital asset financial services sector. He praised the team’s internet-scale product thinking and ability to drive sustainable user growth.
Chen Weixing, Chairman of Pancheng Capital, noted that while the blockchain industry remains in its chaotic early stages, Bijiajia stands out as one of the few teams capable of balancing execution with long-term vision. He highlighted their deep industry understanding and clear roadmap for navigating market uncertainty.
Zhou Zijing from Ethereum Capital echoed these sentiments, stating that early-stage investments should focus on projects capable of delivering lasting value. For him, Bijiajia’s reliable team and resilient product design were decisive factors.
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Frequently Asked Questions (FAQ)
Q: What is Bijiajia?
A: Bijiajia is a cryptocurrency financial data platform that combines real-time market data, simulated trading, educational content, and community engagement to help new users learn and participate in digital asset markets safely.
Q: Is Bijiajia available outside China?
A: While currently focused on Chinese-speaking users, the platform’s model has global potential. Expansion plans depend on regulatory clarity and local market conditions.
Q: Can I trade real cryptocurrencies on Bijiajia?
A: Not yet. The current version supports simulated trading only. Real trading will be introduced via the upcoming Bijiajia PRO aggregated exchange platform.
Q: How does Bijiajia make money?
A: Revenue models may include premium features, data subscriptions, referral partnerships with exchanges, and advertising—all aimed at supporting sustainable growth without compromising user experience.
Q: Is my data safe on Bijiajia?
A: Yes. The platform adheres to strict data privacy standards and does not require personal financial information for simulation use. Future wallet integrations will follow industry-leading security protocols.
Q: How can I join Bijiajia’s trading competitions?
A: Competitions are open to all registered users. Simply download the app, create an account, and enroll in ongoing events to start practicing and competing with others.
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