In a bold move that underscores its unwavering confidence in digital assets, MicroStrategy has acquired an additional 27,200 Bitcoin (BTC) for approximately $2 billion**, pushing its total BTC holdings to **279,420**. This strategic purchase, executed at an average price of **$74,463 per BTC between October 31 and November 10, 2024, reinforces the company’s long-term vision of treating Bitcoin as a core treasury reserve asset.
Expanding the Bitcoin Treasury Strategy
MicroStrategy’s latest acquisition is more than just a financial transaction—it’s a statement of intent. The business intelligence firm has consistently positioned itself as one of the most aggressive corporate adopters of Bitcoin, and this new purchase further solidifies that reputation.
The funding for this $2 billion buy came from the issuance and sale of approximately 7.8 million shares under agreements established on August 1 and October 30. By leveraging equity financing, MicroStrategy has created a scalable model to continuously expand its Bitcoin reserves without relying solely on cash flow from operations.
As of November 10, 2024, the company holds 279,420 BTC, acquired at an aggregate cost of $11.9 billion**, translating to an average entry price of **$42,692 per BTC—a figure significantly below current market valuations.
"MicroStrategy has acquired 27,200 BTC for ~$2.03 billion at ~$74,463 per Bitcoin and has achieved BTC Yield of 7.3% QTD and 26.4% YTD. As of 11/10/2024, we hodl 279,420 BTC acquired for ~$11.9 billion at ~$42,692 per bitcoin."
— Michael Saylor, CEO of MicroStrategy
This quote from CEO Michael Saylor highlights not only the scale of the purchase but also introduces a key performance metric: BTC Yield.
Understanding BTC Yield
BTC Yield is a proprietary KPI developed by MicroStrategy to measure the growth efficiency of its Bitcoin holdings relative to its diluted share count. It reflects the percentage change over time in the ratio of Bitcoin owned to the company’s assumed diluted shares outstanding.
For Q4 2024 (October 1 to November 10), MicroStrategy reported a 7.3% BTC Yield, with a year-to-date figure reaching 26.4%. This metric helps investors assess how effectively the company is increasing shareholder value through its Bitcoin accumulation strategy.
👉 Discover how institutional Bitcoin strategies are reshaping modern treasury management.
Strategic Fundraising: The $42 Billion Roadmap
MicroStrategy’s ambitions extend far beyond its current holdings. The company has publicly outlined its "21/21 Plan", aiming to raise $42 billion over the next three years**—split evenly between **$21 billion in equity and $21 billion in debt offerings.
This capital will be strategically deployed to acquire even more Bitcoin, further entrenching the digital asset as the cornerstone of its balance sheet. The plan reflects a calculated belief that Bitcoin will continue to appreciate over the long term, outperforming traditional fiat-based reserves and inflation-hedging instruments.
By combining equity raises with potential debt financing, MicroStrategy is building a repeatable framework for continuous BTC accumulation—regardless of short-term price volatility.
Market Context: Bitcoin Surges Past $80,000
The timing of MicroStrategy’s purchase coincides with a powerful upward momentum in the broader cryptocurrency market. Over the weekend leading into early November 2024, Bitcoin surpassed the $80,000 milestone**, reaching an all-time high of **$82,937.
This surge represents:
- A 4% gain in the past 24 hours
- A 21% weekly increase
- Renewed institutional and retail interest ahead of anticipated macroeconomic shifts
Despite purchasing at an average price above $74,000—well within this bullish range—MicroStrategy appears unfazed by near-term valuations. Its strategy remains rooted in long-term conviction rather than short-term market timing.
Why Buy High? A Long-Term Perspective
Critics often question why a company would buy Bitcoin at record highs. However, MicroStrategy’s approach isn’t about market timing—it’s about capital allocation philosophy.
The company views Bitcoin as:
- A superior store of value
- A hedge against currency devaluation
- A globally accessible, decentralized monetary asset
In this context, each purchase—even at elevated prices—strengthens the company’s financial resilience and positions it favorably for future appreciation.
👉 Explore how large-scale Bitcoin investments can influence market dynamics and investor behavior.
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Frequently Asked Questions (FAQ)
What is MicroStrategy’s total Bitcoin holding after the latest purchase?
As of November 10, 2024, MicroStrategy owns 279,420 Bitcoin, acquired for a total of $11.9 billion** at an average price of **$42,692 per BTC.
How did MicroStrategy fund its $2 billion Bitcoin purchase?
The company raised approximately $2 billion by selling around 7.8 million shares under previously announced sales agreements dated August 1 and October 30.
What is BTC Yield and why does it matter?
BTC Yield measures the percentage change in the ratio of MicroStrategy’s Bitcoin holdings to its diluted shares outstanding. It serves as a key performance indicator showing how effectively the company grows shareholder value through Bitcoin accumulation.
Is MicroStrategy still buying Bitcoin?
Yes. The company has announced plans to raise $42 billion over three years—through equity and debt—to continue expanding its Bitcoin treasury.
Why is MicroStrategy buying Bitcoin instead of other assets?
MicroStrategy believes Bitcoin is the best long-term store of value due to its scarcity, durability, portability, and resistance to censorship—making it superior to gold or fiat currencies for corporate treasury purposes.
Did MicroStrategy sell any Bitcoin in this period?
No. There was no sale of Bitcoin during this period. All recent activity has been focused on acquisition and treasury expansion.
Looking Ahead: Institutional Adoption Accelerates
MicroStrategy’s latest move sends a powerful signal to corporations worldwide: digital assets are no longer speculative side bets—they are legitimate components of modern treasury management.
As macroeconomic uncertainty persists and central banks maintain loose monetary policies, more companies may follow suit in allocating capital toward hard assets like Bitcoin.
With its transparent reporting, consistent messaging, and disciplined execution, MicroStrategy continues to lead the charge in institutional Bitcoin adoption—proving that visionary leadership can redefine what it means to manage corporate wealth in the digital age.
👉 Learn how you can apply strategic digital asset allocation principles to your investment approach.